Marketing Specialist | Oct 2020 - Present
- Lead the execution of marketing campaigns, nurture campaigns, & digital strategy for saas products offered as cloud software solutions & desktop-based applications.
- Manage & organize the webinar schedule, develop the introductory script, & work closely with the technical team to determine topics for the company’s virtual conference.
- Created & executed a new marketing campaign structure that is now utilized by the team; implemented both inbound & outbound marketing strategies.
- Collaborate with technical teams for specific software offered; the deployment of my marketing campaign resulted in increased trial downloads, webinar attendance, & demo requests by approximately 25% annually.
Brandstartr
Founder | Dec 2021 - Present
- Design & develop websites, brand assets, & create a brand image for multiple brands.
- Follow & maintain a communication schedule with clients to ensure that their vision & goals are adhered to.
- Increase exposure of brands through email (HubSpot), social media (Canva), & other digital marketing platforms.
Marketing Supervisor | Dec 19 - Present
- Promoted to the role for exceeding goals in campaign management, marketing strategy and employee.
- Optimized 4 websites, improved annual organic website traffic by 20% & decreased bounce rate by an avg. of 15% per site.
- Led 20 marketing campaigns, trade shows and events in 2019 resulting in a substantial in revenue.
Marketing Team Lead | July 2017 - Dec 2019
• Promoted to the role to lead the strategic development and implementation of 150+ marketing strategies targeting and attracting Fortune 500 partners, including Honeywell and Zebra Technologies.
• Design comprehensive content to feature company benefits of products and services.
• Coach and mentor project teams with effective recruitment, hiring, training, development, performance evaluations, problem interventions, and goal setting techniques that promotes high productivity and strong team morale.
• Manage leads through software, execute marketing campaigns with sales activities while creating case studies and customer success stories.
• Partner with CMO to develop annual marketing strategy and budget that aligns with organization’s long- and short-term goals capturing strong revenue and global visibility.
Noted Accomplishments:
Fostered new prospects through multi-touch/multi-channel campaigns, securing acquisitions of multiple multi-million-dollar accounts for newly released healthcare division.
Acquired hundreds of leads in consecutive Trade Shows serving as part of marketing team and team lead.
Played a key role in organizing, planning, and executing over ten events and trade shows seamlessly.
Project managed creation of multiple 5-25-minute videos for company’s annual conference in three consecutive years.
Marketing Specialist | Oct 2016 - July 2017
• Designed and customized graphics for email, social media, and print advertising utilizing expertise in Adobe Creative Suite.
• Produced marketing videos and marketing collateral for company’s social media presence and trade-show events.
• Created and launched marketing campaigns across digital/directed mail channels that expanded awareness and boosted sales.
Start-Up
Lead Marketing Coordinator | Aug 2015 - Aug 2016
• Directed, collaborated, and led strategic development and implementation of marketing initiatives with a focus on leveraging When in Roam’s services to deliver strategic business success.
• Held brainstorming sessions that empowered teams to share perceptions, insights, and new ideas which cultivated an environment of creative problem solving future-facing action planning, and open communications.
• Created various advertisements and managed company financials.
• Advised founders and compiled deck for future investors, angles, and IPO.
Noted Accomplishments:
º Developed innovative platform and launched Minimum Viable Product strategies that connected with consumers’ needs.
Digital Web & Marketing Intern | May 2012 - Feb 2015
• Supported digital web and marketing initiatives by updating and regulating company website data, website navigation, marketing documents, and 3-D photo editing for $300M company.
• Worked cross-functionally with supervisors and colleagues to address specific marketing tactics to maximize reach and awareness.